01
CREATE
Creative, video, content and production.
Ideas that make people feel something. Filmmakers, editors, designers and writers who understand story first — with tools that help us make more of it.
Marketing & growth agency
MARKETING, BUILT FROM FIRST PRINCIPLES.
We start with the person you're trying to reach — what they want and what makes them decide. Then we make the work, run the campaigns and build the systems that keep it moving.
Creative
Film · Production · Editing · Podcasts · Copy
Growth
Paid Media · Social · SEO · AEO · Campaigns
Systems
Automation · RevOps · Workflows · Analytics
Isha FoundationDevDynamicsUrban CompanyEicher TractorsMP GovernmentTEDxOnFinanceSave SoilJal — The BandIsha FoundationDevDynamicsUrban CompanyEicher TractorsMP GovernmentTEDxOnFinanceSave SoilJal — The Band
Capabilities
FROM THE FIRST IDEA TO THE LAST FOLLOW-UP.
02
GROW
Campaigns, media, search and distribution.
Distribution built around real buying behaviour — how people search, scroll, ask around and decide. We turn creative into campaigns, visibility and demand.
03
AUTOMATE
AI workflows, marketing automation and RevOps.
The plumbing behind the marketing, so the team spends its hours on thinking and craft instead of chasing follow-ups and spreadsheets.
START ANYWHERE.
We can work on one piece or connect the whole system.
- A video project can become a content system.
- A campaign can expose a broken follow-up process.
- A CRM project can reveal a distribution problem.
Platforms we build on
n8nMakeZapierHubSpotSlackNotionAirtableOpenAIClaude
Selected work
SELECTED WORK
Miracle of Mind
Isha Foundation
Campaign outreach · Event activation · Youth engagement
Save Soil, Miracle of Mind and Maha Shivratri campaigns.
Ladli Behna Yojana
MP Government
Campaign copy · Ad scripts · Production coordination
Scripts and shoot coordination for a state-scale public campaign.
Engineering Brand Studio
DevDynamics
Founder content · Podcasts · Social distribution
A repeatable content system for a B2B engineering intelligence brand.
Clinic Growth Engine
Healthcare · Top dermatology clinics in India
SEO · Paid acquisition · Content · Local visibility
Visibility and booked appointments for Practo-listed doctors.
DJ NYK × Adiyogi
Save Soil
Production · Artist coordination · Distribution
43L+ views.
Live & Nightlife
Independent
Event curation · Promotions · On-ground logistics
50+ music events with India's top DJs at venues including Taj Bhopal.
How we work
PSYCHOLOGY FIRST. TECHNOLOGY SECOND.
Every good campaign starts with a human truth — a want, a fear, a status game, a moment of doubt before someone buys. That thinking is ours, not a machine's. We use AI where it genuinely helps: research at scale, more variations to test, and follow-up that never slips — so the team spends its time on the idea and the craft.
- 01
Understand
Conversations, reviews, sales calls and category truths — what people actually believe
- 02
Create
A sharp idea, written and shot by people. Tools help us make more versions of it
- 03
Distribute
Campaigns, search, social and outbound
- 04
Capture
Forms, CRM, enrichment and lead routing
- 05
Follow up
Timely, human-sounding email, WhatsApp and sales workflows
- 06
Learn
Reporting, attribution and honest optimisation
One agency. One connected system.
The founder
BUILT BY SOMEONE WHO HAS WORKED ACROSS THE WHOLE STACK.
Priyanshu Saxena
Priyanshu's career has moved between marketing, production, music, events and community. He has written campaigns, run paid media, worked on shoots, built communities, produced music, managed events and worked with organisations including Isha Foundation, Urban Company, Eicher Tractors and government campaigns.
His formal training includes Advertising & Branding at MICA (Mudra Institute of Communications, Ahmedabad), India's leading strategic marketing and communications school.
First Principles brings those disciplines together — an instinct for people and story, supported by modern tooling and automation.
The result is an agency built for companies that don't need another vendor for every part of marketing. They need a small team that can understand the problem, build the system and execute it.
Create. Grow. Automate.
TELL US WHAT YOU'RE TRYING TO GROW.
We'll figure out what needs to be created, distributed or automated.